Led by marketing industry experts and practitioners, our fully-funded Digital Media course features a blend of lectures, class exercises, individual and group work, plus a bespoke work experience placement. Upon completing this professional certificate, you’ll have a solid understanding of the digital media landscape and the well-rounded expertise that position you for success.
Digital training for graduates and professionals by Digiblox not just teaches you the different aspects of digital media but also covers important areas such as Digital Entrepreneurship, Data Protection and Creative Aspects amongst others. Our classes are taught by industry professionals who have worked with clients globally. Gain valuable knowledge and digital media secrets from their wealth of experience.
The project will enhance and update existing UK City & Guilds qualifications at European Qualification Framework (EQF) levels 4 and 5 that are already offered by some of the project partners (more details available HERE.) Importantly, and a distinctive feature of the qualification is the development of new content related to digital entrepreneurship and European/international issues with a specific focus on digital marketing.
Here’s what you will learn!
1. Technical Elements – content management systems & principles of internet search and discovery: setting up new domains, websites and hosting (eg using WordPress, Squarespace, etc) to create and build websites.
2. Creative Aspects – creating and optimising content for the web – optimisation of media for streaming or mobile delivery and optimising content for search engine indexing.
3. Strategic/Business Factors – principles of data-driven marketing & social media advertising: introductions to social media advertising and related, data-driven optimisation processes.
4. Digital Entrepreneurship – equipping learners with skills and knowledge to work as digital media freelancers or engage in enterprise start-ups within the sector. Also includes digital intrapreneurship ie using these skills and knowledge as an employee in a corporate environment.
5. European/International Factors – incorporating data management and privacy issues, relevant European and International legislation and cultural factors applicable in different countries, cultures and languages.